Research-led business development for B2B firms that need more than broad, scattergun marketing: pinpointing the organisations and people worth pursuing, then reaching them directly and consistently.
Finding exactly who is worth pursuing, then reaching them across channels and keeping going until they respond. Two phases, one continuous process.
The market and who fits. The industries, the company criteria and, just as importantly, who to exclude, agreed before any outreach.
The target organisations, reviewed and prioritised one by one for fit, each kept or set aside with a recorded reason. Not a bought or scraped list.
The decision-makers inside them, down to the individual, with role, seniority and verified contact routes where available.
Every organisation and person is reviewed for fit, then kept or set aside with a recorded reason. That judgement is the difference between this and a bought list.
A wide net across the target market, built by drawing on the best available data sources to extract company and contact information.
Duplicates and off-target leads removed, then every remaining lead enriched with company, industry, size, role, verified email and LinkedIn.
− 1,531 removedEach lead scored on company fit and role fit, ranked, and split into priority and secondary. Campaign-ready across 305 companies.
− 516 set aside| Decision-maker | Company size | Role group | Company fit | Role fit | Rank | Status |
|---|---|---|---|---|---|---|
| redacted | Large / enterprise | Project & capital projects | Strong | Strong | 1 | Priority |
| redacted | Large / enterprise | Technical / engineering | Strong | Strong | 2 | Priority |
| redacted | Large / enterprise | Operations | Strong | Good | 3 | Priority |
| redacted | Mid-market | Operations | Strong | Borderline | 4 | Secondary |
| redacted | Mid-market | Procurement | Good | Good | 5 | Secondary |
| redacted | SME | Other / lower fit | Borderline | — | 6 | Not now |
A real, anonymised industrial and packaging campaign. Names and companies removed; company fit, role fit, ranking and the recorded rationale are exactly as delivered.
Download the full sample →Ongoing, coordinated outreach across LinkedIn and email, run on a best-in-class system refined over six years. Precision and consistency at once.
Every reply reviewed and classified, and sequences kept running so nothing is lost and no contact is left unanswered.
Interested contacts handed to you tagged, with a clear next action and follow-up date, and able to sync straight into your CRM.
Ongoing campaigns across LinkedIn and email. Every reply is reviewed and classified, and interested contacts are handed over with a next action and follow-up date.
A real, anonymised public-sector campaign. Activity, not a guarantee of outcomes.
The same method, run across very different markets. Anonymised process examples: the figures are the real filtering and research, not a promise of outcomes.
A broad set of 2,500 leads deduplicated and enriched to 969, then assessed on company fit, role fit and size to a ranked shortlist of 453 leads across 305 companies, each kept or set aside with a recorded reason.
One mixed universe of 534 leads split into four sector campaigns, each with its own positioning: public and government, energy and infrastructure, resources and industrial, and corporate technology. A separate technology dataset of 1,047 leads was cleaned from 2,475 raw with source-backed research and personalisation hooks.
A raw set of 1,936 leads deduplicated and strictly assessed to 850 relevant contacts, with 811 excluded against recorded reasons and 275 quarantined for manual review, then segmented into participant and referral, provider ecosystem, and health and complex-care pathways.
Three ways to buy, from the intelligence on its own to a fully managed service. Take it, add managed outreach, or have the capability built in your team.
| What is included | Market intelligenceresearch only | Managed outreachintelligence + outreach | Capability buildingbuilt in your team |
|---|---|---|---|
| Target-organisation research | ✓ | ✓ | Set up |
| Decision-maker research & verified contacts | ✓ | ✓ | Set up |
| Messaging & sequences | – | ✓ | Templates |
| Managed multichannel outreach (LinkedIn & email) | – | ✓ | – |
| Reply classification & follow-through | – | ✓ | – |
| Reporting & CRM sync | – | ✓ | Set up |
| Tools & process built into your team | – | – | ✓ |
| Best for | Teams running their own outreach | Businesses who want it done for them | Teams building it in-house |
| Commercial model | Fixed project fee | Monthly retainer | Project fee + training |
The clearest way to judge the intelligence is to see it. Request a small, no-obligation sample of real research on a market you care about.
Book a call →